Supersuasive

Understanding Maslow's Pyramid: Application and Impact in Marketing

pyramid, giza, egypt

Renowned psychologist Abraham Maslow revolutionized the understanding of human behavior with his theory of the hierarchy of needs, commonly known as Maslow's Pyramid. Proposed in his 1943 work, A Theory of Human Motivation, this theory postulates that human needs are organized in hierarchical levels, where certain basic needs must be satisfied [...].

Nudge Marketing: Encouraging without imposing

email, email marketing, newsletter

Explore the subtleties of nudge marketing, a revolutionary technique for subtly influencing consumer behavior without imposing. Discover how to apply these strategies to your marketing campaigns.

Typography and graphic design by Timo Rieke

typography, circuit, fonts

Typography shapes the way we perceive visual communication. Much more than a question of aesthetics, typography is the silent voice of our texts. In this article, we explore the world of typography with rigor and insight through the eyes of visionary Timo Rieke, whose ideas resonate throughout the field of [...].

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