Supersuasive

Understanding Maslow's Pyramid: Application and Impact in Marketing

pyramid, giza, egypt

Renowned psychologist Abraham Maslow revolutionized the understanding of human behavior with his theory of the hierarchy of needs, commonly known as Maslow's Pyramid. Proposed in his 1943 work, A Theory of Human Motivation, this theory postulates that human needs are organized in hierarchical levels, where certain basic needs must be satisfied [...].

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