Supersuasive

Choosing the right typeface for your project: A complete guide

black and white printed board

Typography is the soul of visual design; it not only communicates a message, but also shapes the way that message is perceived. In a world where branding and visual presentation can make or break a company's reputation, getting typography right is a crucial skill for any [...].

Design Strategies to Improve User Engagement

User engagement is often the beating heart of a digital product. Thoughtful design can propel this engagement beyond expectations. As designers, UX enthusiasts or digital marketers, understanding the importance of design holds the key to successful user interaction. Understanding User Engagement User engagement is the extent to which people actively interact with [...].

The impact of typography on user experience

Typography, that discipline often sidelined in discussions of graphic design and user experience, actually wields considerable power over our daily digital lives. Decision-makers, designers and users share this daily life tinged with texts which, thanks to carefully chosen typography, can transform an ordinary user experience into a memorable interaction. [...]

UI/UX design principles for non-designers

In today's digital world, the user interface and user experience (UI/UX) play a key role in a product's success. A good understanding of the basics can not only improve a product's functionality, but also contribute to its growth. Although creating an effective and pleasing user interface may seem daunting to [...]