Supersuasive

Creating a strong brand identity: key steps to success

smartphone, smart object, screen

Brand identity is the face of your company. It's the embodiment of everything your brand stands for: its values, personality, voice and message. A strong brand identity is crucial for standing out in a competitive market, creating a lasting relationship with customers and guiding corporate decisions. [...]

The importance of graphic design in digital marketing

graphic, design, background

As a fundamental element of visual communication, graphic design has the power to captivate, inform and persuade. Only by fully understanding the impact of graphic design can brands and companies truly stand out.

Typography and graphic design by Timo Rieke

typography, circuit, fonts

Typography shapes the way we perceive visual communication. Much more than a question of aesthetics, typography is the silent voice of our texts. In this article, we explore the world of typography with rigor and insight through the eyes of visionary Timo Rieke, whose ideas resonate throughout the field of [...].

Design Mistakes to Avoid for Non-Designers

back to school, education, learning

Design isn't just for professionals with years of experience. Whether you're an entrepreneur, blogger or social networking enthusiast, having a notion of design can greatly impact your work. However, venturing into design without formal training can easily lead to common pitfalls. The importance of design is often underestimated by [...]

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