Supersuasive

Minimalist Design vs. Complex Design: Which to Choose in 2024

startup, whiteboard, room

Minimalist and complex designs are two opposing yet complementary philosophies in graphic design. One seeks to purify, to reduce to the essential, while the other is enriched with details to create an immersive experience. The relevance of these design choices intensifies particularly in 2024, when individuality and user experience become key [...].

Creating a strong brand identity: key steps to success

smartphone, smart object, screen

Brand identity is the face of your company. It's the embodiment of everything your brand stands for: its values, personality, voice and message. A strong brand identity is crucial for standing out in a competitive market, creating a lasting relationship with customers and guiding corporate decisions. [...]

en_USEN