{"id":996178,"date":"2024-11-10T19:35:40","date_gmt":"2024-11-10T19:35:40","guid":{"rendered":"https:\/\/supersuasive.com\/?p=996178"},"modified":"2024-11-21T13:57:24","modified_gmt":"2024-11-21T13:57:24","slug":"brevo","status":"publish","type":"post","link":"https:\/\/supersuasive.com\/en\/brevo\/","title":{"rendered":"Brevo"},"content":{"rendered":"<p>Brevo, formerly known as Sendinblue, is a French all-in-one platform dedicated to digital marketing. It offers a complete range of tools for effectively managing customer relationships via channels such as email, SMS, chat and more. Designed to meet the needs of small and medium-sized enterprises (SMEs), Brevo aims to democratize access to high-performance marketing tools, enabling companies of all sizes to strengthen their online presence and improve their customer communications.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-avantages\">Benefits<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.leptidigital.fr\/tests\/brevo-avis\/\">Intuitive interface<\/a><\/strong>&nbsp;: Brevo's user-friendly interface makes it easy for even digital marketing novices to get to grips with and use its various functions.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.brevo.com\/fr\/\">All-in-one solution<\/a><\/strong>&nbsp;: The platform integrates several essential tools such as emailing, SMS marketing, live chat, CRM and marketing automation, eliminating the need for multiple services.<\/li>\n\n\n\n<li><strong>Competitive pricing<\/strong>&nbsp;Brevo: Brevo offers price plans tailored to the budgets of small and medium-sized businesses, with a free version allowing 300 emails to be sent per day, ideal for start-ups.<\/li>\n\n\n\n<li><strong>Responsive customer support<\/strong>&nbsp;: As a French company, Brevo offers accessible and responsive customer support in French, ensuring efficient assistance when needed.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/supersuasive.com\/wp-content\/uploads\/2024\/11\/image-3-3.jpg\" alt=\"\" class=\"wp-image-996201\" srcset=\"https:\/\/supersuasive.com\/wp-content\/uploads\/2024\/11\/image-3-3.jpg 600w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-3-3-300x225.jpg.webp 300w, https:\/\/supersuasive.com\/wp-content\/uploads\/2024\/11\/image-3-3-150x113.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;srcset&quot;:&quot;https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-3.jpg 600w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-3-300x225.jpg 300w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-3-150x113.jpg 150w&quot;}\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-inconvenients\">Disadvantages<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Limited template customization<\/strong>&nbsp;Some users have noted that the email templates offered lack diversity and flexibility in terms of personalization.<\/li>\n\n\n\n<li><strong>Advanced features for a fee<\/strong>&nbsp;: Although the free version is generous, some advanced features, such as marketing automation or landing page creation, require a paid subscription.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fonctionnalites-detaillees-de-brevo\">Brevo's detailed features<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email marketing<\/strong>&nbsp;: <a href=\"https:\/\/supersuasive.com\/en\/guide-to-creating-a-memorable-advertising-campaign\/\">Create and send campaigns<\/a> with an intuitive editor and a gallery of customizable templates.<\/li>\n\n\n\n<li><strong>SMS marketing<\/strong>&nbsp;Reach your customers directly on their mobiles with targeted SMS campaigns, ideal for promotions or urgent notifications.<\/li>\n\n\n\n<li><strong>Live chat<\/strong>&nbsp;Integrate a chat widget on your website to interact in real time with your visitors and enhance their user experience.<\/li>\n\n\n\n<li><strong>Integrated CRM<\/strong>&nbsp;Manage your contacts and track your customer interactions within a centralized database, making it easy to personalize your communications.<\/li>\n\n\n\n<li><strong>Marketing automation<\/strong>&nbsp;Set up automated scenarios to send personalized messages based on the actions or behavior of your contacts.<\/li>\n\n\n\n<li><strong>Landing pages<\/strong>&nbsp;: Create optimized landing pages to convert your visitors into customers, without the need for advanced technical skills.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-3-1024x1024.png.webp\" alt=\"\" class=\"wp-image-996202 lazyload\" data-srcset=\"https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-3-1024x1024.png.webp 1024w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-3-300x300.png.webp 300w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-3-150x150.png.webp 150w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-3-768x768.png.webp 768w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-3-1536x1536.png.webp 1536w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-3-600x600.png.webp 600w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-3-100x100.png.webp 100w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-3-96x96.png.webp 96w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-3.png.webp 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-1024x1024.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-1024x1024.png 1024w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-300x300.png 300w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-150x150.png 150w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-768x768.png 768w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-1536x1536.png 1536w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-600x600.png 600w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-100x100.png 100w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3-96x96.png 96w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-3.png 1600w&quot;}\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-concurrents-et-alternatives-a-brevo\">Competitors and alternatives to Brevo<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mailchimp<\/strong>&nbsp;A well-established American platform offering similar functionality, but with pricing often higher for advanced features.<\/li>\n\n\n\n<li><strong>ActiveCampaign<\/strong>&nbsp;: Offers powerful marketing automation tools, but can be more complex for beginners.<\/li>\n\n\n\n<li><strong>GetResponse<\/strong>&nbsp;: Offers a full range of features, including webinars, but with a less intuitive user interface.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tarifs\">Rates<\/h2>\n\n\n\n<p>Brevo offers several price plans to suit the varied needs of businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free<\/strong>&nbsp;Sending 300 emails a day, with basic functionality.<\/li>\n\n\n\n<li><strong>Starter<\/strong>&nbsp;From \u20ac19 per month, for up to 20,000 emails per month, with additional features such as no Brevo logo and advanced reporting.<\/li>\n\n\n\n<li><strong>Business<\/strong>&nbsp;From \u20ac49 per month, including advanced features such as marketing automation, landing pages and telephone support.<\/li>\n\n\n\n<li><strong>Enterprise<\/strong>&nbsp;: By quotation, for specific needs and high volumes, with customized features and dedicated support.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"854\" data-src=\"https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-4-1024x854.png.webp\" alt=\"\" class=\"wp-image-996203 lazyload\" data-srcset=\"https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-4-1024x854.png.webp 1024w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-4-300x250.png.webp 300w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-4-768x641.png.webp 768w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-4-1536x1281.png.webp 1536w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-4-600x500.png.webp 600w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-4-150x125.png.webp 150w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-4.png.webp 1952w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/854;\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-4-1024x854.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-4-1024x854.png 1024w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-4-300x250.png 300w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-4-768x641.png 768w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-4-1536x1281.png 1536w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-4-600x500.png 600w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-4-150x125.png 150w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-4.png 1952w&quot;}\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mon-avis-sur-brevo\">My opinion on Brevo<\/h2>\n\n\n\n<p>Brevo stands out as a comprehensive, affordable solution for SMEs wishing to optimize their digital marketing. Its intuitive interface, combined with an extensive range of features, makes it a wise choice for companies looking to centralize their marketing efforts. Although some advanced features require a paid subscription, the free version already offers significant value to get started.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conseils-d-utilisation\">How to use<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start with the free version<\/strong>&nbsp;Test the basic features to see if the platform meets your needs before upgrading to a paid plan.<\/li>\n\n\n\n<li><strong>Use existing templates<\/strong>&nbsp;Save time by customizing the email and landing page templates provided, while maintaining a professional appearance.<\/li>\n\n\n\n<li><strong>Explore automation<\/strong>&nbsp;: Set up automation scenarios to proactively engage your contacts in a personalized way.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrate your existing tools<\/strong>&nbsp;: Take advantage of available integrations with platforms such as WordPress, Shopify or Magento for a seamless experience. This will enable you to achieve greater synergy between your marketing platform and your sales tools.<\/li>\n\n\n\n<li><strong>Segment your audience<\/strong>&nbsp;Use Brevo's CRM features to segment your audience according to specific criteria (behavior, purchase history, etc.) to better target your marketing campaigns and improve their effectiveness.<\/li>\n\n\n\n<li><strong>Analyze your results<\/strong>&nbsp;Use the reports and statistics provided to evaluate the performance of your campaigns. Tracking open rates, click-through rates and conversions will help you adjust your marketing strategies for better results.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" data-src=\"https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-5-2-1024x536.jpg.webp\" alt=\"\" class=\"wp-image-996205 lazyload\" data-srcset=\"https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-5-2-1024x536.jpg.webp 1024w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-5-2-300x157.jpg.webp 300w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-5-2-768x402.jpg.webp 768w, https:\/\/supersuasive.com\/wp-content\/smush-webp\/2024\/11\/image-5-2-600x314.jpg.webp 600w, https:\/\/supersuasive.com\/wp-content\/uploads\/2024\/11\/image-5-2-150x79.jpg 150w, https:\/\/supersuasive.com\/wp-content\/uploads\/2024\/11\/image-5-2.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/536;\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-5-2-1024x536.jpg&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-5-2-1024x536.jpg 1024w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-5-2-300x157.jpg 300w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-5-2-768x402.jpg 768w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-5-2-600x314.jpg 600w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-5-2-150x79.jpg 150w, https:\\\/\\\/supersuasive.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/image-5-2.jpg 1200w&quot;}\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resume\">Summary<\/h2>\n\n\n\n<p>Brevo, formerly known as Sendinblue, is an all-in-one marketing solution for small and medium-sized businesses looking to optimize their communications and digital marketing efforts. With an intuitive interface, a wide range of features such as <a href=\"https:\/\/supersuasive.com\/en\/email-marketing-segmentation-and-personalization\/\">email marketing<\/a>SMS marketing, automation and integrated CRM, Brevo simplifies access to high-performance tools without the need for advanced technical skills.<\/p>\n\n\n\n<p>Despite some limitations in customization and advanced paid features, Brevo's free version and affordable offers enable businesses to get their marketing off to an effective start without breaking the budget.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-questions-frequentes\">Frequently asked questions<\/h2>\n\n\n\n<p><strong>1. Is Brevo suitable for beginners?<\/strong><br>Yes, Brevo is designed to be intuitive, even for users new to digital marketing. The simple interface and template gallery make it easy to create professional campaigns without technical skills.<\/p>\n\n\n\n<p><strong>2. What's the difference between Brevo and competitors like Mailchimp or ActiveCampaign?<\/strong><br>Brevo stands out for its ease of use, competitive pricing and generous free version. Mailchimp and ActiveCampaign offer similar functionality, but can be more expensive, especially for advanced features.<\/p>\n\n\n\n<p><strong>3. Can I try Brevo for free?<\/strong><br>Yes, Brevo offers a free version that lets you send up to 300 emails a day, which is enough to test the platform's basic features before subscribing to a paid package.<\/p>\n\n\n\n<p><strong>4. What integrations are available with Brevo?<\/strong><br>Brevo integrates with various platforms, including WordPress, Shopify, Magento, WooCommerce, and many others, to make it easy to manage marketing in conjunction with your other tools.<\/p>\n\n\n\n<p><strong>5. Does Brevo support SMS marketing?<\/strong><br>Yes, Brevo offers SMS marketing features that let you send SMS campaigns directly to your contacts, ideal for urgent promotions or important notifications.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brevo offers a complete range of tools to effectively manage customer relations via channels such as email, SMS, chat and more.<\/p>","protected":false},"author":1,"featured_media":996268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112],"tags":[],"class_list":["post-996178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v23.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brevo - Supersuasive<\/title>\n<meta name=\"description\" content=\"Brevo offre une gamme compl\u00e8te d&#039;outils pour g\u00e9rer efficacement les relations clients via des canaux tels que l&#039;email, le SMS et le chat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/supersuasive.com\/en\/brevo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brevo - 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