Supersuasive

Understanding Maslow's Pyramid: Application and Impact in Marketing

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Renowned psychologist Abraham Maslow revolutionized the understanding of human behavior with his theory of the hierarchy of needs, commonly known as Maslow's Pyramid. Proposed in his 1943 work, A Theory of Human Motivation, this theory postulates that human needs are organized in hierarchical levels, where certain basic needs must be satisfied [...].

Advanced Personalization Strategies in Digital Marketing

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Advanced personalization is today an essential lever in digital marketing, enabling companies to create tailored customer experiences that maximize engagement and loyalty. In 2024, this approach has become essential, as consumers expect meaningful, individualized interactions. But what is advanced personalization, and how can it be implemented [...].

How to optimize your website for Core Web Vitals

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Core Web Vitals are key indicators defined by Google to evaluate the quality of user experience on a website. They focus on three main aspects: Optimizing these metrics is essential to improving your site's user experience and natural search engine optimization (SEO). Here are some strategies for achieving this: Improve the Largest [...]

AI Marketing: The Ultimate Guide 2024

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Discover the ultimate guide to AI in marketing for 2024: key applications, essential tools and best practices to optimize your digital strategies.

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